The allure of livestreaming ecommerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Photo courtesy of NewstalkZB
Livestreaming scams and struggles in China
Posted By Luxury Daily News Service On In Featured,Industry sectors,Retail | No 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","iv":"b5881d4fc2b65ee39107c2213a161304","s":"b89f28e8c90060c0"}