![Taobao livestreaming in progress in China. Image credit: Pexels, Luxury Society](https://cache.luxurydaily.com/wp-content/uploads/2020/03/luxury-society-033020-taobao-livestreaming-china-trend-190404-992x558-png__1024x450_q85_crop_subsampling-2_upscale.png)
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.
By Nora Howe
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.