![](https://cache.luxurydaily.com/wp-content/uploads/2019/05/Live-streaming-Alibaba-465.png)
Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.
By Nora Howe
Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.