Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
Lexus targets younger affluents via Xbox Live advertising
Posted By Elizabeth Zelesny On In Advertising,Automotive,Featured | No 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","iv":"f728ef3111b985245812e78547829909","s":"098de74711d195d1"}