Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
Lexus targets younger affluents via Xbox Live advertising
Posted By Elizabeth Zelesny On In Advertising,Automotive,Featured | No 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","iv":"2e6464f7146f6de13f5611167023f0a8","s":"22982133a8f98749"}