Lexus targets niche, confident professionals in new TV spots
Posted ByForrest CardamenisOn In Advertising,Automotive,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"81779c58866d55fae073acebf4875b07","s":"89c050380ae3818d"}