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Lexus, Tag Heuer and the future of couture – News briefs

 

lexusuk1852Today in luxury marketing:

Kylie Minogue becomes the face of new Lexus ad campaign

Kylie Minogue has entered into an endorsement partnership with luxury Japanese automotive brand Lexus, which will see the singer fronting a major new ad campaign for the Toyota-owned car company, according to Music Week.

Click here to read the entire story on Music Week