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Lego artists tribute Tag Heuer, release mini watchmaker model

A band of artists is making use of Lego's classic interlocking plastic bricks to honor the manufacture. Image credit: Tag Heuer The mechanical watchmaker model honors the brand ahead of the biggest season for toy sales. Image credit: Tag Heuer

 

Fans of Swiss watchmaker Tag Heuer will be surprised to witness the production process behind the label's luxury timepieces take a new form.