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Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted By
a Luxury Daily columnist
On
May 24, 2019 @ 2:00 am
In Columns,Featured,Industry sectors,Opinion,Retail |
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Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring
By
Katie Lundin
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","iv":"cd9286b20452e1ac9db0dca652a42d17","s":"13662320fc28400d"}