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Latest ‘95.22’ Dior Lady launch gets boost from feminist author

Posted By Marybeth Connaughton On In Advertising,Apparel and accessories,Featured,Industry sectors,News | Comments Disabled
Ms. Adichie poses with 95.22, the latest edition of the Lady Dior bag. Image credit: Dior Ms. Adichie poses with 95.22, the latest edition of the Lady Dior bag. Image credit: Dior

 

By Marybeth Connaughton

French fashion house Dior has elected Nigerian author Chimamanda Ngozi Adichie to lead its global campaign around the latest edition of its Lady Dior bag.