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La Rinascente side-steps ecommerce with WhatsApp shopping service

Posted By Staff reports On In Industry sectors,Mobile,News,Retail | No Comments
"LR100 Rinascente: Stories of Innovation" exhibit. Image credit of La Rinascente

 

By Staff reports

Italian department store La Rinascente is the latest retailer to leverage social messaging platform WhatsApp as a vehicle for personalized customer service.