![Morgan Richardson is brand president for La Perla in charge of North America and Mexico. Image courtesy of La Perla](https://cache.luxurydaily.com/wp-content/uploads/2020/01/Morgan-Richardson.jpg)
Morgan Richardson has been named brand president of North America and Mexico for La Perla with a mandate to fine-tune strategy and grow the Italian lingerie brand in a competitive and changing landscape.
Morgan Richardson has been named brand president of North America and Mexico for La Perla with a mandate to fine-tune strategy and grow the Italian lingerie brand in a competitive and changing landscape.