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La Mer appoints first male brand ambassador

Mr. Chou joins a global roster of representatives, including other names familiar to Eastern audiences. Image credit: La Mer Taiwanese singer and musician Jay Chou promotes La Mer's anti-aging Treatment Lotion and Hydrating Infused Emulsion. Image credit: La Mer

 

Estée Lauder Cos.’s La Mer is giving Taiwanese singer and musician Jay Chou a new gig.