Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"57ac775c918d012a28af3b418c17e128","s":"6a7e9cd10fd85d64"}