Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"815632cfad060dd7aa62be826856ab54","s":"839ea47fbf767c52"}