David Friedman. Photo: Michael Falco
Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"14e7722c89a8f6ff0faac579d82ec57c","s":"0b02c674692b1610"}