Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"364fbe560ab339dfb3a1e2df07b0e933","s":"ea77e686874e8082"}