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Key branding lessons from the top 4 ecommerce giants
Posted By
a Luxury Daily columnist
On
August 14, 2019 @ 2:00 am
In Editor's Choice,Featured,Industry sectors,Marketing,Retail |
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Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring
By
Katie Lundin
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","iv":"b7dadb7c49f7fb9e41df5efe51a91b70","s":"afd486d38288f1b1"}