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Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions

Liu Shishi is the new brand ambassador of Qeelin. Image credit: Qeelin, Kering Liu Shishi is the new brand ambassador of Qeelin. Image credit: Qeelin, Kering

 

While French, Italian and U.S. jewelry brands hog the limelight, emerging talent elsewhere is starting to shine. Case in point: Kering’s Qeelin is stepping out with more muscle in its stride.