![LVMH-owned fashion label Kenzo launched a capsule kung fu rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba](https://cache.luxurydaily.com/wp-content/uploads/2020/01/Kenzo-kung-fu-rat-collection.jpg)
Kenzo has become the first LVMH-owned fashion label to launch a standalone store on Alibaba Group’s Tmall Luxury Pavilion, marking its first alliance in China with an ecommerce provider.
Kenzo has become the first LVMH-owned fashion label to launch a standalone store on Alibaba Group’s Tmall Luxury Pavilion, marking its first alliance in China with an ecommerce provider.