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Kenzo is first LVMH fashion label to open on Alibaba’s Tmall

Posted By Staff reports On In Apparel and accessories,Featured,Industry sectors,Retail | No Comments
LVMH-owned fashion label Kenzo launched a capsule kung fu rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba LVMH-owned fashion label Kenzo launched a capsule Kung Fu Rat collection on Tmall's Luxury Pavilion. Image credit: Alibaba, Kenzo

 

By Staff reports

Kenzo has become the first LVMH-owned fashion label to launch a standalone store on Alibaba Group’s Tmall Luxury Pavilion, marking its first alliance in China with an ecommerce provider.