![Cara Delevingne by Karl Lagerfeld 185](https://cache.luxurydaily.com/wp-content/uploads/2013/03/550046_558865924144780_898772351_n.jpg)
Today in luxury marketing:
Karl Lagerfeld shoots Cara Delevingne for Melissa magazine
Melissa, the Brazilian jelly-shoe giant, is also a mammoth publisher. Its in-house magazine, Plastic Dreams, boasts a circulation of 300,000 in Brazil, plus 70,000 copies abroad, WWD reports.