Today in luxury marketing -
Gaga brings the crazy in this custom Lagerfeld
Last night's opening of Lady Gaga's Barneys Workshop was insane in all the right ways — Pamela Love, Blake Lively, Neil Patrick Harris, and, of course, the main monster herself were all there to strut their stuff on the step-and-repeat, sip on Champagne and flavored Jell-O shots, and shop the Workshop for Gaga-esque collectables, according to Refinery 29.
Please click here to read the entire article from Refinery 29