Los Angeles-based Josie Maran alleges that an unauthorized dealer has been selling its cosmetics products on Amazon, even though its policy is that sales by an unauthorized dealer voids its warranty. Image credit: Josie Maran
Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Legal and privacy,Opinion | No 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","iv":"5aa0f467a5e4be5e92c3affc253aeaa3","s":"960f674385ce8bdb"}