By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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mIjx9pKRClyo6Ccuo\/CLyyBqpVjzk2IdFbJLo2k1IKUjzyITlBeDWWGn3qxgikYWIxal1VGwEKfqskaxHPvNqXb12t7pCzP3V\/L7WhLql445Pi3uUKy5IM4fFrLvXKc6b394GT93XY7ez94izs\/xTOr6kTz8qE2xnvA2W6PVfjF45ydOC8Hn2hJSt+vxZnxgnJwTd2lbVHP\/KsIHGSr1CZ7qETMGVeq9DzVYi4WNZ0luuKoCqNI8hKa0ys9suEI\/76b5vnrXnjURPDZeQGOIYIm62GA1XPV+qTcaDglAoWFg2kHPSMiK\/vLTzAIu2qgCoaX7D65Pnn2XdJvy2s0MgSvodAUjGSvt+JWIGGo4FZyE5T40d3XPJe7st\/ek5RBv0duSgr8D0nWgVTd73TIayEcxc9y6lhnkeuHM9faSHATSWoS+wGW\/WwkKHors5UTGGC5FNnVdqgFRsZXJl4TIaXx61uRHZekgqjMEzJ4tIUq4iPXKdnA514GsxqNHMwgjC3BCxfdUbn6g59NSNVi5sLiVcM+1UW1esSzBy05v5VFRxpEyNlMIZFnCAqNcS9SljWxsYe\/N6Yi3l2lCVJj6+5oRKqbNO6S5AELI23pU8uVo1WwfaLYnA+aPkhEwt5Jcov1wHmw2Jtx2lgnzZoOwFIVBTrxAAzqpQ08vCL8VmDgGUZ0M7uT19Cr4vuMO0\/amW+CWDxTLHqcdlJPPLSYjc\/84Bry4hakpbrZCEZWEWqfgVyYnYZ9tIiMROnKlYd\/b\/nVGBLHIzho7q3YeRQjsuc+SmSFJOLLx\/\/Rl4JMhAgyJHdOZ97YqaIrf0WQStNMFkdXYtVVyOX\/\/iNZzYeFl4eBNde0jPeKFqoexW0uQyO+2LUMLw3K7KlBi1yPoWfcOMFgs+dBszvJv5QhzfFxzyZLjondzgNz9+u3KYK3o6IN23yksACPX+wysI52u3DCqGunEdAiDh5M6Myc5VWXL4hA+fhmKiMCioBRi0Ggt295MU9Z4QxMqQhuLAG6dzHE0Mh0hk9fhK7KBr4MMcuBl9i7nzaff0BGM3THWbmHL0yQfAHQGsHiWlWcpc38OrZfxRkJPOQd4Ntv7GYa9ITsLayXPIzYu+rXrcL0Pqoyma7JyDgTSEh9DDs54B9PuTGeRPkKHET8C\/KFBA5AMDMOLRHDsxbcqiBsm9MDKLeE\/umjt5\/LKx31hwaR\/tE2U0dGVbg4hiUYhIUzXiqHl8N+mUtdSnSLK9jbABI299\/7H8jtJvRXwZKs8O53PaHU6kYTJ7wejRemu\/H65ozT016cpX4DUDKimWUdIHQDH\/1brDVJ+UqZpSmdyDTDz8v0DZJQlD9dZj0STcDk8Iw0RHDBUH6esz5Ma\/23S9nL0QdayVtQ1dzZrkdkprh+6C9qysxbBZt6jJMSySFga0xTzoF31O0DC1v7hsIufCUWgTj7JIpZfPJsCBvVj1NbvjBnXP3pp0SUqA3wnxmCkZ79bOJissJxqT+m7eXrFZTRMlqNGwC+HmBwUrj\/CGYKdE0pv0Qpg+yvydBFu9HU4XvKKw3Ri\/TwWWDfVeztND6rLVRGOA8QazQ+CaFgv\/zLlHIjo8zD0Ka64N2Fx\/KIPEt26UpgUPkIFvDhL6En4oc57lw4iZhu9N1zZXt\/QhJibzXNe4NJCG+t52lSlL+UVNqumlK3dbct4TiGV70ZMV0uR0jUnBQbC0nq7Qs+F5swN1QKdrZE=","iv":"2b8d0384792ff8b93de0d84c1696179b","s":"4bf195a98809857c"}