By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"016f6d8fa46ddd289f830741fe23e8f6","s":"bd4cf435b5dc315f"}