By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
{"ct":"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","iv":"609d6c878fa9ac1013b3f8dade2fe189","s":"80517c014516cd86"}