Johnnie Walker targets Asian consumers via retail outposts, branded content
Posted By Jen King On In Featured,Food and beverage,Industry sectors,Marketing,Multichannel,News,Retail | No 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","iv":"47a61ffce7c6fe2a6733d18b608d9689","s":"49b9420c2ec551fb"}