Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising campaigns. Image credit: Tiffany & Co.
Jewelers can open new market by courting gays, lesbians
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Jewelry,Opinion | No 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","iv":"585baa9ff221c5b15909a23c5cb3d290","s":"b9698cbd65a97a1b"}