![The Mikimoto Eau de Parfum is the Japanese pearl jeweler's first foray into beauty as it expands into adjacent categories. Image courtesy of Mikimoto](https://cache.luxurydaily.com/wp-content/uploads/2020/09/mikimoto-091520.jpeg)
Japanese pearl jewelry brand Mikimoto has entered the beauty category with the launch this week of its first fragrance as it finds potential for growth in a new segment.
Japanese pearl jewelry brand Mikimoto has entered the beauty category with the launch this week of its first fragrance as it finds potential for growth in a new segment.