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Japanese automaker Lexus debuts Lexus Creates content series for audience participation

Lexus initiates a global socially driven program that encourages viewer participation, partnering with UK based origami artist Coco Sato for its first installment. Image courtesy of Lexus Lexus initiates a global socially driven program that encourages viewer participation, partnering with UK based origami artist Coco Sato for its first installment. Image courtesy of Lexus

 

Japanese automaker Lexus has launched a new content series called Lexus Creates as a global socially driven program that encourages viewer participation.