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Jaeger-LeCoultre promotes film festival sponsorship via Snapchat, exhibit

Jean-Luc Godard during the filming of "Le Mepris" in Villa Malaparte in Capri in Italy, by Ghislain Dussart Jean-Luc Godard during the filming of "Le Mepris" in Villa Malaparte in Capri in Italy, by Ghislain Dussart

 

Swiss watchmaker Jaeger-LeCoultre is taking a cinematic tour of New York to fete its initiatives surrounding the New York Film Festival.