Gaining majority control of Californian sunglasses maker Blenders Eyewear gives Safilo Group access to millennial and Gen Z consumers through direct ecommerce. Image credit: Blenders Eyewear
Italy’s Safilo Group, a maker of sunglasses and eyeglass frames, has completed the acquisition of a 70 percent stake in Californian ecommerce retailer Blenders Eyewear that is popular with millennials and Gen Z consumers.