![Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai](https://cache.luxurydaily.com/wp-content/uploads/2020/07/panerai-070620.png)
Italian sports watch company Panerai has launched a new project called Pamcast as an editorial platform that will release interactive stories each week to engage its audience.
Italian sports watch company Panerai has launched a new project called Pamcast as an editorial platform that will release interactive stories each week to engage its audience.