Prada, proudly Italian, has taken a major hit with the national lockdown in Italy and the impact of similar measures in key markets such as China, United Kingdom, France and the United States. It shares the same predicament with other Italian brands. Image credit: Prada
If a national lockdown and a COVID-19 death toll surpassing China were not enough, luxury brands in Italy downed tools starting March 25 as part of a government order to protect the citizenry’s health.