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Italian government aids country’s beauty brands to break into US market

Posted By Mickey Alam Khan On In Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion,Q&A | No Comments
Mei's lifting product line. Image credit: Mei Mei's lifting product line. Image credit: Mei

 

By Mickey Alam Khan

Targeting the opportunities ahead, the Italian government has for the first time created a program geared to promoting Italian beauty brands entering the United States market.