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Italian craftsmanship, positioning will keep I-beauty brands competitive

Posted By Brielle Jaekel On In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No Comments
Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy

 

By Brielle Jaekel

NEW YORK – Despite the impressive and speedy growth of Korean beauty, experts agree that Italian brands will not be pushed out thanks to their commitment to quality.