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Is Tmall the answer to luxury brands’ woes in the wake of COVID-19?
Posted By
a Luxury Daily columnist
On
June 12, 2020 @ 3:30 am
In Featured,Industry sectors,Retail,Software and technology |
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Tmall is the ecommerce gateway to luxury brands entering the China market. Image credit: Alizila, Tmall
By
Iris Chan
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","iv":"b5a6721dd9dac671d20c48ce111c9a5b","s":"d443441cb606b5f4"}