Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/publishing,Multichannel,News | No 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","iv":"1bb01316a9464cd650a537c829993b21","s":"b4ecbc8b4713f98f"}