Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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9BtLTVdLFXlVQWRXqxfxjlJuRDW\/kudb4qE7pL+TKl4+Xem3a\/7KJvEejd\/WFB2+lZHknPjr\/\/CrJH8U+VTT7MQi2\/blAnvVcZYRQySN6b0b2ABdWv\/JcuC8a9C6ELjDkftTp2yKIYtmdrwCbFvTyeXkOOa02Zwm3aSwXS3lcPHvfhSpGucEum2lu0KjBFl9PESltayFfx8LMGGkKB4RS\/Bx8g2riLJ8fAjgZnbHjiLjA1htQI8Ta\/bS0fTIbk57KclwJTDZPvWy2r1FVddwysSz3MNGqXFatDyE1wfR8IpuWyCUxiDN1o7rRBjBTHDtgvo+7XdaSf2vSg3tZb809NMH9mVFjiVo2ZfuieA0h1\/hUbDm0+YDjDrq4V\/yapjHGTSMVQaTFGog6AxOlTjxQsJWu3QiYHmgrI0nY6qVziCrmSqdesX6PaoTJgbksBJRAoi\/Nv0OfqN2BRm5V1P5B+GdKGEzpTPNzJe5UuigpjcMRAyFQYQN78jUk9L0jXXhfpOdYleCgWejtRhusId+NV3F7B4aKRNhn5E\/csi+zY\/bWRtXoz5oMHuaDA+seiDWmlOX65SfLoyRR7061HjE5QIijpec1l0X7qhR27jiyvnxhRzJoaW4V951grV\/QfnIXI8ep7P392TL3O+5H8s2CAf04pQAqCWcN1Zrb+XVeJ038ZEZIop1ETrkJ7NN9GaKWrNNNUJyJUuEiCSsYrzpkfevcQg3CnLCLM97rEIWQCu254yJCuvH9GK3hetS4CHd6Fdvdjn8iHiKw1ZHO2T7BJC\/O+EDbixh\/Mp5tPT8MKjHKzQ89R6BDmQXGMYS\/0yhG0DFOQX3WMFExz59OG1aGiBUZaAfFs0EqUZXfYpfQcc2Zwy7Sw7lNrupp39ESAmIwY+4NnFnce9nGLRInnTQVutW7QSbcGCG8OVxwWNvvSuHkuVpUtUMK0478r5Sp\/1gFHS+bLhJZmJZ6W4cDdOCaeDibBCCuzVu3RYnDboTvzO7zwJ4LBA\/eIgzXRruch2kpLOda84wmt4BI6jgOnb6AVbIXDNjA1YkeLqqi\/L3kKIZVh+QaTvfbGXXMaMOnD5gmLREcMyxv+S7YiYCRGsETaQiTZNmehu+69qwkVBvx84lpy3kAiGYCeVkOQicTfCsywdpYtvsM\/3UELvP2Ez9t5OE62SevfZ0IZOU3rtTqCFZwhpYZJBdfM39CDdJwfGNk6Uf9xcxJp5z7WGwXkt9Hr9XgokaYdfGFskUXzbd1lEzj10MwT1uJER7XZqX6BNBfIySBWpoOwDAsdUosldHN99FfHcwJgk5jF0Zs0Xuwz\/xRv+hw+XpjrzY20\/uAcxXoHXEJ7pHcr0J6\/WDzTfDAnALS0q24PV+D+dQYpri48MEZ2DHshwypnadonBtvj3d7ojpNQr8fgCYEALGPCJNA8SNDaxD\/EHGk6UHdcpGoHFI3WImx59Ul7One4H01tJoazMyy6q8c0s5Ghliurj+aygtLt0z2koDs3TD5ADhCuwQIY7kzhbvJ7BkzUByum7Qwyah132Evx755SDhAV9u3oBPLnIot42NKkZsKl8WiSzGkmgVMJdlF\/lIIK0DihYGNIwQdder5TUqRZI3IqmPPsXux+kFA6Nd51BZk9G0untBoz1Y17NNzPyoZGxv69xAyxRw+6xkueQO+NA1D76WyvvmLD0lZG\/cnHwWId4xvblXbDp9VJFSKHbBftRDu\/ozaAehmnjMGYiJLOz5s7ZTCTTPj8M6FRfztBI5zwvrGJOFw+04KrjhS5bRR5vQYxu51DTWG95YZOuSVwDgBpFG\/iaIjS0MhQxX9gNm9QZwNs\/6MYrcpDHV6nK1pnU+1AGuLUlYstoqi+E79FJ85oNHVohwaRNee6Uj8kUIT0mefmKD2LsNBYr2y7CMDfh9Ikkmc4m5a+98sxXh85ypSiY\/SmRLeKtVod4iDrQHxBwUlc8zlsc6\/9Xt7fJlfrfRMH8qIIqrk6feMX4EniVny6O53egnjgidzmqQkuc6vXTMUm24c+ljdRe1Fz6IqxwDym2qflYABpxjJNtzMhSKi62Hjrb79ZYR0c9bwqQRaws6FPd4RwUf2loZLgLluqUcQ\/6kzE+weikqwCl69nMj+iHn2fEXYOi2TC9qtI0RMuKSY0bQjuJ9xk0emLJqEEpEbJwEZswipTeQ1a0JTxHWUw0hSG9QRqt3LgUUI8xlomVQYeMpLqNNUIDlNxyIgPHYgmIPMmvzUYa7p5alClCPjnmEPJ3zPAzFeEWZ6CBIIFCaODczkivAUgT5yZNjVtBqlb2JSRLvmn8bbP3uGJRXz9sdKJr37BEl7YBWr5\/JHkQ06tU2aa1RZ0bi7RhH1TwH6UXvrFhvvK36DR6J\/vwMFilOIfk36DSU7yC\/HxiczEw5ou9PkNjRuPSY3ky6cD1kP1PTJzCLEsHBP2XMxZnwKQ\/je1qgAsRfkGM70C+lowD9r\/8qiW7f14Pf9\/BgLdh0J\/uDgEpySZd80L+iXbFguyBRBzg2oe3BjVApKUSou59X4Mq94+h91HITdvc0Y4n5pNMKk2oL413+KB10z\/eXdtbYxwQ5AR3pZCACL7oaW7ZmJUX7c5j8M7cQCvTFvCW1ZCC0+ldQj8cqlBNdhultzqXLW7BRnqVx3Aq\/1t13UKaKgupATi9mb98G5Wblb0tS2i5uHlZID35DWavRQdauu9zp\/bLEYBc9Ha82\/s8tOXYPGouqB6IQbY+51brihwQXXYX9l5OGkIczzmkvHSNOLdOPRmktClduzxVP+mirLdkrK4ZrC2fT3Vf2DPM7frrNSEacP\/Z73J10RbeZ0d4a3\/vOsubjYhD5ZKRTo79j7XpWvONWLYubDRw6E0ozu\/wWMmMBkdSbr8s4HdPO0yV9BqkV0jYHTIOySRnQxLl\/dSzacxViUEOuMuj\/QSxPZ1n6a\/Zdcw\/JwwQlVRJL093BBX49wQplqSDL+fMKBanjd6D4Q0XZCY7dFQce65tJVUQLh2VM9ohRxAlf+l9VUrUSE+Md+V7u+DSuS3\/UK28mU1+dr4wRsmhzvSWHT8kB19K7k7ixQ7W+bh9nTrGTSAwzsLd0H24pSwch07Ae4UvSN\/namwmY0BMpHeY\/AocIB7e6HI6NRR9y6\/TcCiM0\/AulZrS\/wLbXURiaSCYI6nfKB7ZpKq76pHZl9AOwa4VowxyJTFENaQ98+1ELo+lbYKDYr6qnFLm7neIt09Dw0\/Wc6tR54JKgXEYf6rclkN3h\/kgOy2dcnQZXDmhgaBUZ5XcEXcSdVzmawpIM4UuxiObfUkLVb9tDGqZ5ZWZAT9qHo5i\/ynFKIi8wyBH+PGsbGUk3OtwXwefCFU9fNlloejT7QOIttM9d+\/n\/stCxXJ3OK5NHQaYJGlGl39Dl8FXns4XcROZWhD4pVWgkQX9VcGKP5ZhRua7l7r+mr258UulCRyJ1KNUkyU6T\/d+PliJorp7k\/zkVetKoxC\/vpj9wDLwBGF1UV4vBASCCjF8T+B3W\/uzyxbRSnx6i7xKMbCGx62egeBfQZInrRpKx+7Hs7EQblrLdmaejt8qy5xG8PCUalYczjNGxaj4b4l4fwDojfiSraxRmGZVKYlvqUrCC+s87KmQBM627+tulxKvub5yefXKzVGDUOgjrJ11im2hHQYLt9ORICB1vd57h0pJZO2wTJlwxpSlTkZv7\/N2YzT9JqV++JWLm7VnpK0xhXkjOpa0j+cvXiOG8KVeGuSf1q1Nguepx5IuK\/GrDX3Fa6B0sRp4FWU55akkoDalvymQ\/efkh9fKWFdZWDYcPCnac+wta+X3aTXGSL\/6pKeHHdtuAqi\/wxc5i5OhjLl49UK7bGkkLWhQQhbGyzoucGk6SMnkRKdEgVMwNOPmR5cHzes96s9mhk3WtCr5XIHXuhJ\/\/ZaSQj0LDyQ3hfdL80\/ZWHe+Z+jryHyLFS7peGbaWVy5LS1PIDrUCXhHhEn\/rKgrmagg06BoUOvnd06BO11elldFuZTOAtl1MSEi58IC\/0A4rFwHg1eEGD0MyHYjPAX4+2DbNjzE3LFoQ8L21ax0V9+ftfoZy3egmxPvPFYZKPTio5vQx+VlKpGlm+hNcDoJHumlAJer0bAiiuJoEYn0XvlNB\/\/6BcDW8IKqMNDzfc+vxuqxgRXaSORf1S\/MZ2caOxNOwGlEI97TgKurWurMhqHTQwCPVV0vSjArK2q8OKDMZ9RAOuu+frWbcxD7DiG8lyTm3b7+rQrILlj34MWUQxgPhdYbVLKc1sqCAggR8q5VRgLytxIF9eVN8QTwbkJ3FEYdSDBeMHImFAO8eW5WfqmgqRRhasJ8Y4vF\/X4KN2rMM1rMwvzz2w4yxcgGOUcl\/oO\/s8BM7SWXC30W7oCjh2eqv9UT46ikb+QpuTly\/cC1n61qhx96F0lI7WjmdH+UiAJr+i9riaMPXsieiBhuPSMYEHJnKgEIQkDzIhCNMOC02CZrVmrOFocn7h8tDNRFDbPUhD+qP4xwwBhQjORpBD2jBEUwYfmToLW2aSC18Qiu\/Fu00j6adMshVVX2aO\/Ye1qX0hFfNOzPnR1w+bJFswb8rGmVHJzYSI8BjR0Rh++eSQNPHtKQpi4P9eZjRr7Dkdyl4IYB1PU0DXD1PuMk7UvdpvF\/9uIumMnKLBgf7Xdi557peYNpv7VWqpGx2OmjWCljQALNxQo1g4I2SxnE+Hviwi3fATSgGuLXmpVlKyRrXZA4kRuycYpf4NjBspHkds3iV0xnh1ROGRi8SPpmT2yQgSpwihAnxCR7J9ZP9iSt95525ru+B3SkYQQbSwoSUYRG5lAVa5u0YPR\/aGGfZcARVEPIWe9PDyHT+GoWie\/bbcYmQ0BSQmWxTd9vL7d2nhcdcJRNMAqFBCgwxCx8vJKm+lOGs5RgrcgbsxadmRaH+\/3MPsQ4CQMe+S1Ed\/N9NWdQI0SdQxJ5tAZBWca6yhAwpAd\/jd3ONq4AJlkWV81uYeUUYejInaMmpT687vZfyjr2b0PEfG3S33pnyHkVpcKRpRu93WkAisWkFA\/LZZATFUOHc6d4\/OrfKQI+1jhKYxahv9hEbH8\/+KQFNRI0\/1ns8OYdICGfDY9Nf+m3QV7v+LLi6ax50sZwDpScF8t5UDlrXdlJ6FYeU5cOjINJrc2FwA0y4i5XqB\/4Bn82TQozdeq0yhLlpsmCfaVAbXyYhVeournmXPy\/19vuq7bDn13mz52o5NLK16bwtzxlW+KG\/BlVUEPZU9E5FwD7GEAWrbaTPs87KN0ONNZ\/beCtaW5oycytML72nulZCn\/CuzqfBNQ6afqhJL5+YRfETxCelidHoZ6kFGzzIJP+Pl1oh5JJ5c5Pd3ocB7Nw==","iv":"7453b5c2937cc2b5157ac169fa0b4241","s":"5fbd5571487e2aff"}