Is mobile search shifting towards greater brand control?
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"97417fdec098e88f7326e376c7bde944","s":"3986df9614f49e67"}