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Is K-Beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Image credit: Shutterstock Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Image credit: Shutterstock

 

By Julienna Law