Is it time to reinvigorate your marketing agenda with a heritage strategy?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"712af69adca6f26ad5bd42d696885af2","s":"664ce679b4bb6251"}