The simplified product structure and streamlined supply chains make it easier for DTC brands to shorten the development cycle for new products. Image credit: MAC Cosmetics
Is drop retail the next step in the digital transformation of beauty brands?
Posted By Luxury Daily News Service On In Featured,Fragrance and personal care,Industry sectors,Retail | No 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","iv":"568721f8d33965abfb5f0a8b74b0d2bb","s":"abeb68fee1bc0ad5"}