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Is clicks-and-mortar the future of China’s luxury retail?

By November 11, over 138,000 visitors experienced Burberry's new social retail store, according to numbers from the brand’s Mini-Program. Image credit: Burberry By November 11, over 138,000 visitors experienced Burberry's new social retail store, according to numbers from the brand’s Mini-Program. Image credit: Burberry

 

By Yaling Jiang