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Is China becoming the world’s test-bed for new retail?
Posted By
a Luxury Daily columnist
On
October 12, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
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Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies
By
Avery Booker
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","iv":"9248222174568c3e303c2fbbe3780715","s":"534327978fa0735e"}