- Luxury Daily - https://www.luxurydaily.com -

Is Bulgari’s timepiece customization enough to win millennial women over?

Customizable components of Bulgari's Serpenti Skin Customizable components of Bulgari's Serpenti Skin

 

Watchmakers across the board are considering new options to entice the youth segment of the market, with tactics ranging from online selling to wearables and increased customization, as horology interest continues to stagnate.