Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
The exclusivity that Apple is known for makes it very much like a luxury brand, and let’s face it, its pricing is up there as well. The iPad’s large screen, which adds to its advertising and marketing potential, has already won over luxury brands such as Diane von Furstenberg and Mercedes-Benz.