![Bentley Motors is one of several luxury brands featured in the Luxury Women to Watch 2022 honor. Seen here: the pre-production Bentley Bacalar. Image credit: Bentley Motors](https://cache.luxurydaily.com/wp-content/uploads/2021/10/bentley-bacalar.jpeg)
Luxury Daily annually honors smart women executives who show the potential to make a difference next year in the luxury business. This year’s list features 26 honorees who have set ambitious goals to achieve in a luxury market that, while growing, is also challenged by the ever-present COVID-19 pandemic and rapid changes in consumer behavior and technology.