Integrated cross-platform ads are not driving reach, ROI: Nielsen
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"0975f859035e004ecb240bb2752d6d34","s":"e9a1ceb6d51c2087"}