Rohit Vashisht is president of Activate by Bloglovin’
Influencers must adhere to FTC guidelines without losing personal brand
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3c14f8e04664092d00752540c72229b9","s":"cf2dda0fcd14171d"}