Influencer marketing needs to prioritize content over commerce
Posted By Forrest Cardamenis On In Apparel and accessories,Featured,Industry sectors,News,Research,Retail | No 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","iv":"97b2d5ef1be0af15519645aaf00425b4","s":"8f48c3345acb2e05"}