Influencer marketing needs to prioritize content over commerce
Posted By Forrest Cardamenis On In Apparel and accessories,Featured,Industry sectors,News,Research,Retail | No 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","iv":"292295da377632da76f0983e68ad9221","s":"e55254c67d2cef68"}