Influencer marketing must remain consumer-centric: Open Influence
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"8763fea5b5c80d952288510067480ff9","s":"fe7747e918441f12"}