- Luxury Daily -
https://www.luxurydaily.com
-
Influencer marketing analytics must go beyond basics
Posted By
a Luxury Daily columnist
On
August 7, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Opinion |
No Comments
Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
{"ct":"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","iv":"0e18c05646b19cfc3a91a4d67cc5a425","s":"e3d4a3f0aed852f9"}